Matugga Rum

Art Direction / Branding / Graphic Design

Matugga Rum is a new range of premium rums and the first to be distilled in the U.K. from African sugarcane molasses. A British Rum with an African Soul.

The brand’s striking visual identity is centred around the iconic “M” monogram which pays homage to the bold dynamism of African iconography and textile prints. The entire design programme has been led by Bear Hill creative partnership of Errol Donald and Carolyne Hill.